Bloxd: Scaling Game Chat Moderation with AI

With monthly conversations surpassing 100 million, Bloxd's small, developer-centric team found itself overwhelmed. Moderation issues grew more complex and diverse:

• Intense and emotionally charged interactions in competitive gameplay.
• Language barriers and cultural misunderstandings among a diverse global player base.
• Ensuring freedom of expression while maintaining a safe, respectful environment in social areas.
• Providing round-the-clock moderation without exhausting limited human resources.

Initially relying on manual moderation, Bloxd estimated they would require an additional 5-10 full-time moderators—a clearly unsustainable approach. They needed a solution that could scale rapidly without compromising their commitment to fostering a positive and welcoming gaming environment.

Bloxd implemented Lasso's AI-powered moderation platform as their core solution. They created a hybrid approach:

• Automated filtering using Lasso’s rule engine to instantly filter out over 95% of non-problematic messages.
• Potentially problematic messages are routed to specific review queues based on severity and other contextual signals.
• AI Moderators automatically review all queued messages according to Bloxd’s specific community guidelines.
• AI Moderators assign messages that require human oversight according to the policy to human moderators.
• Integration with Lasso’s Strike system to provide users a temporary chat timeout as both a cool-down and behavioral reminder.
• Additional functionalities such as automated translations, IP moderation, and integrated user reports significantly enhanced the efficiency and effectiveness of Bloxd's moderation team.

The platform's flexibility allowed Bloxd to maintain their light-touch approach to community guidelines while ensuring consistent enforcement.

Integrating with Lasso’s content moderation platform transformed Bloxd’s community management:

• 80% Reduction in manual moderation tasks, freeing developers to focus on enhancing gameplay and user experience.
• Automatic Moderating of 99% of all chat messages, significantly boosting operational efficiency.
• Successfully scaled their moderation capacity, sustainably managing explosive user growth with only a few moderators.
• Successfully moderated over 100 million monthly conversations, maintaining a welcoming community atmosphere.
• Supported a robust 50% year-over-year user growth without increasing moderation resources proportionally.

For online gaming platforms experiencing similar growth challenges, Bloxd's successful implementation offers a compelling blueprint for leveraging AI to maintain healthy communities at scale. This case study highlights how thoughtfully deployed moderation technology can support business objectives while preserving the authentic community experiences that users value.