Content Moderation: Why You Should Add an AI-Moderator to Your Team
Ruud Visser
Founder & CEO
Content moderation has become increasingly complex and expensive. Platforms face growing content volumes while trying to maintain quality and consistency in their moderation decisions. The traditional approach of simply adding more human moderators isn't sustainable.
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Where the AI resides in the moderation process
Lasso's Virtual Moderators address this challenge through an efficient three-layer system. First, content passes through standard AI filters and rule engines which handle obvious violations. Then, instead of routing all remaining content directly to human moderators, the Virtual Moderator steps in. This “AI-agent” handles the substantial middle ground - content too nuanced for basic filters but not complex enough to require human judgment.
This positioning is crucial. The Virtual “AI-Moderator” significantly reduces the burden on human moderators by handling the high volume of intermediate cases. Human moderators then focus solely on the most complex decisions that truly require their expertise and judgment.
Lasso platform scheme AI-Modertor image.png
Lasso’s Virtual Moderator will be available through the Lasso Moderation Platform and bring industry-specific knowledge combined with client-specific input (eg..lists with blocked language), to the process. In gaming platforms, it understands gaming culture and language which is (un)acceptable. In e-commerce, it can help to identify some cases of potential fraud and illegal product listings. This specialized knowledge means fewer false positives reach human moderators.
The economics are compelling. By handling the broad middle ground of moderation decisions, Virtual Moderators dramatically reduce the volume of content requiring human review. This means platforms can maintain high moderation standards without continuously expanding their human moderation teams.
Implementation is straightforward and over time, the Virtual Moderator learns where there are gaps in the policy and that require policy updates. These updates then further improves the quality of the AI-moderator.
This system scales efficiently. As content volumes increase, the Virtual Moderator handles more routine cases, ensuring human moderators can maintain focus on complex decisions without being overwhelmed by volume. The result: better moderation quality, a decrease in false positives and false negatives, and more consistent enforcement of community standards.
Your own AI-Moderation Force
Launching in Q1 2025, the AI-Moderators represent a practical solution to a growing challenge. They don't replace human judgment - they ensure it's applied where it's needed. By intelligently managing the flow of content requiring moderation, they create a more sustainable and effective system, enabling platforms to handle more volume with the help of the AI-Moderator capabilities.
This isn't about replacing human moderators - it's about making them more effective. By ensuring each piece of content is handled at the appropriate level, AI-Moderators improve both the efficiency and quality of content moderation. For platforms serious about sustainable growth, this kind of intelligent content management isn't just helpful - it’s becoming essential.
The value is clear: better moderation decisions, reduced costs, and more efficient use of human expertise, leading to a safer user experience.
How Lasso Moderation Can Help
At Lasso, we believe that online moderation technology should be affordable, scalable, and easy to use. Our AI-powered moderation platform allows moderators to manage content more efficiently and at scale, ensuring safer and more positive user experiences. From detecting harmful content to filtering spam, our platform helps businesses maintain control, no matter the size of their community.
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